STAND OUT FROM THE CROWD

NIL is more than just free swag and social media posts. It's the opportunity of a lifetime. You have an opportunity that generations of athletes never had before. An opportunity that generations of athletes fought for. You won't be a college athlete forever. Seize the moment to maximize your creative abilities and create a lasting impression.

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Recruiting Routes and Invictus Sports Management Announce Strategic Partnership to Benefit Student-Athletes.

Recruiting Routes and Invictus Sports Management are excited to announce a strategic partnership to help student-athletes find success in the classroom, in their chosen sports, and the creative marketplace.

This partnership is part of a larger effort to ensure that all student-athletes have the resources they need to make informed decisions about their academic and athletic future.

Recruiting Routes will utilize its extensive network of college coaches and recruiters to help student-athletes identify and secure the best athletic and academic fit for their individual needs. Invictus Sports Management will use its team of world-class lawyers, and business professionals to develop and execute a comprehensive, customized plan for each student-athletes professional career.

The partnership will provide student-athletes with access to the best resources and opportunities to help them succeed in facets of their career.

Licensed Attorneys

Licensed Agents

Business Experts

Contract Negotiations

Entrepreneurship & Career Development

Capabilities Breakdown

Client Concierge Services

Branding and Marketing

Charitable & Community Development

Off-season training services

What Is NIL?

Name, image, and likeness or "NIL" refers to a student-athletes’ rights of publicity. Depending on your state legislation student-athletes may now earn compensation, like money or free goods and services, from the value of their NIL.

What Counts As NIL Actvity?

Endorsements & Sponsorship

Appearances & Autographs

Social Media
Content

Entrepreneurial Ventures

Sports Camps

Key NIL Rules

The NCAA issued an Interim Policy (PDF) directing schools located in a state with an active NIL law to follow those regulations in place of NCAA rules.

The NCAA Interim Policy includes two guidelines for all NCAA institutions:

NIL is not "Pay for Play": a student-athlete may not receive compensation because of their athletic participation or performance.
NIL may not be used as a recruiting inducement: a prospective or current student-athlete may not receive compensation or pre-arranged NIL deals in exchange for their commitment, attendance, initial or continued enrollment at an institution.

Who Can Do NIL?

Participation in NIL activities is a personal choice for all current, domestic student-athletes.

Any Recruiting Route team member engaging in a NIL activity must do so as an individual, separate from their attending institution student-athlete capacity. Individual NIL activities do not supersede team rules and responsibilities. Student-athletes may not "contract out of" School, Conference, or NCAA requirements and commitments.

While the NCAA rules say a high school student-athlete can begin to monetize their NIL in high school, doing so could violate their high school or sports association rules and jeopardize their eligibility within their sport or high school.

At the moment, California is the only state that clearly allows high school athletes to pursue NIL opportunities. According to the California Interscholastic Federation, California high school athletes can profit from their NIL if they do not use their high school’s name or marks.

Athlete Advisors / Agents

If permitted by State Law, student-athletes may obtain professional and legal representation by an "athlete advisor" without jeopardizing their intercollegiate athletics eligibility.

A student-athlete may obtain professional representation (e.g., agent, lawyer, marketing representative) to assist with securing opportunities for NIL compensation.
Student-athletes may secure professional representation only for NIL purposes and not for future professional athletic contract negotiations.
Legal representation may only be provided by a licensed attorney

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